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According to a recent interview with Keith Pearce, head of marketing dynamics at software company Genesy, there are three basic ways a positive customer service experience can help your company. First, he references “increased wallet share.” Essentially, this means the more positive an interaction your customer has with you, statistically the more money they’re going to spend at your company, now and in the future. Secondly, Keith adds, great customer service translates into word of mouth. Your clients or consumers are going to tell their friends, families and colleagues about their positive interaction with your company-it’s statistically proven. Finally, he discusses the idea of “walking the disengagement plank.” With a win/win customer care experience, your consumers won’t lose faith-and subsequently defect for a competitor. How to achieve these three types of great results? With PhonePro’s expert training programs, you can turn your customer service staff into a warm, friendly “conversion machine”, with positive, win/win interactions in every single call. Get in touch with us today to find out how your company can get started in reaping the benefits of an expert customer service staff.
